Hi, I’m Astrid
I help brands grow an invested community through purpose-driven content and organic social media strategies.
My Journey ↓
I'm thrilled you're here!
If you're curious to learn more about me, I've laid out my journey for you. As a creative marketer, I know everyone looks for something different, so I've organized my story into chapters.
Just click on the sections that catch your eye to dive in.
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I’m originally from Honduras and have had the incredible opportunity to live in 3 different countries, each adding a unique layer to my life and work. Currently, I’m based in Berlin—a city that’s a melting pot of cultures, ideas, and creativity. I’m a proud supporter of women’s empowerment, regularly attending events that celebrate and uplift women in creative and business fields. Outside of work, you’ll find me dancing Cali Salsa, exploring Berlin’s diverse culinary scene, and connecting with vibrant communities that inspire me daily.
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My journey in marketing began with a fascination for understanding consumer behavior. During my studies in Honduras, I worked on a project for a local salon preparing to launch a new branch near my university. We conducted a detailed market analysis and used the insights to develop a targeted content strategy for their ads. This approach significantly improved their engagement and response rates, showing the power of data-driven marketing. This project revealed that marketing is not just about selling products but about crafting strategies that genuinely connect with people.
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The next chapter of my journey took me to the happiest place on earth—Disney. For six transformative months, I immersed myself in a world where storytelling and branding were paramount. As I worked at the parks and resorts in Orlando, I was not just an employee; I was part of the magic. The experience taught me the profound impact of aligning brand communication with consumer desires.
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Following my enriching time at Disney, I returned to Honduras, eager to put my newfound skills into practice. I launched an event aimed at helping Honduran artistic entrepreneurs showcase their brands, creating an impactful experience that resonated with the community. This hands-on work, combined with my role in marketing for a healthy snack brand breaking into both the U.S. and LATAM markets, deepened my understanding of strategic marketing. These experiences solidified my passion for working with small, agile teams and entrepreneurs. I realized that my true strength lies in blending creativity with strategic insight to help brands grow and thrive.
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Driven by a desire for international experience, I moved to Berlin to pursue a Master’s degree in Project Management. Living in Europe was about more than just academics; it was an opportunity to immerse myself in a new culture, expand my network, and grow both personally and professionally. While studying, I also worked part-time, which eventually led to a full-time role with a tech company. There, I managed their social media content and helped achieve one of the highest engagement rates in the industry. This experience reinforced my belief in the impact of targeted, visually compelling content.
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After years of learning, experimenting, and growing, I realized that I wanted to share my journey and help more brands succeed. This website is a reflection of that desire—a space where I can showcase my achievements, share my insights, and offer my expertise to those who are looking to grow their audience through creative, authentic content.
My approach is simple: understand the brand, connect with the audience, and tell a story that resonates. I believe that every brand has a unique story to tell, and it’s my mission to help you tell yours in the most impactful way possible.
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I am glad you made it all the way till here. Here is a rundown of my education and memberships:
BSc. Marketing and International Business
MSc. Project Management
Member of Radia (Community for Women in Tech Berlin)
Corporate Communication Course by Disney University
Cast Engagement & HR Seminar by Disney University
Event Operation Seminar by Disney University
My journey is ongoing, and I’m excited for the chapters yet to be written. Whether you're a brand looking to expand your reach or someone interested in crafting meaningful content, I invite you to join me on this journey. Let's create something unforgettable together.
Have a project in mind or just want to connect? Reach out via DM on Instagram or email me at hello@itsastridcerna.com. I'd love to hear from you and explore how we can grow your brand.
Who I work with?
Ambitious Entrepreneurs
Your brand is gaining traction and you need to stand out from the competition. You’re looking for a partner who can help you scale with creative content that resonates and engages your expanding audience.
Busy Owners
Your business is thriving, but managing it all is overwhelming. You need a reliable partner to handle the creative work and keep your brand connected with your audience while you focus on running your business.
Creative Collaborators
You’re full of innovative ideas and need a partner who can amplify them. You want compelling content that pushes boundaries and connects with your audience on a deeper level.